What’s the story behind Cheerios®?

A healthy history, wholesome ingredients, and a love of breakfast.

The original toasted whole grain O

The tasty, trusted breakfast cereal has been feeding families for generations.

A little history

  • Original Cheerios® was invented in 1941 by food science innovator Lester Borchardt.
  • Originally named “Cheerioats,” healthy, wholesome oats have always played an important role as the cereal’s main ingredient.
  • Borchardt spent months experimenting with new ways to “puff” oats into the now familiar shape people and families have loved for generations. Not only did he invent the original Cheerios®, Borchardt went on to be a leader in finding practical and affordable ways to feed the world.
  • Although the name was changed to Cheerios® in 1945, the cereal’s commitment to healthy oats has remained since the day it was introduced.

Filling bowls with health and happiness

The beloved breakfast cereal made with whole grain oats, original Cheerios® cereal can help lower cholesterol and risk of heart disease when it’s part of a heart-healthy diet.* Original Cheerios is also a low-fat source of whole grain**, soluble fiber, 12 vitamins and minerals and 1 gram of sugar. It’s good for kids, too — original Cheerios is recommended by pediatricians as a first finger food.

* 3 grams of soluble fiber daily from whole grain oat foods, like Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Original Cheerios cereal provides 1 gram per serving.

** All Cheerios cereal varieties have at least 14 grams of whole grain per serving. At least 48 grams recommended daily.